"Not a single yen has gone in my pocket," Dr. Kawashima told the AFP in a recent interview. Kawashima, whose likeness was heavily featured in the best-selling Brain Age games, is instantly recognizable to almost 12 million gamers worldwide.Under the terms of his agreement with his employer, Tohoku University in Japan's north-east region, Kawashima was entitled to accept half the Brain Age royalties personally. Instead, he used the proceeds to help fund $6.5 million in construction projects on Tohoku's campus.
"My hobby is work," he said. "Everyone in my family is mad at me but I tell them that if they want money, go out and earn it."
Kawashima, who strictly monitors his teenage sons' gaming time, is currently working on a four-year project to study brain development in children. He's also cooperating with Toyota to develop a car designed to keep elderly drivers alert.


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